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Syrup (novel)

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Syrup
First edition cover
AuthorMaxx Barry
LanguageEnglish
GenreSatirical novel
PublisherViking Press
Publication date
July 1999
Publication placeAustralian
Media typePrint (Hardback & Paperback)
Pages320 pp (first edition, hardback)
ISBN0-670-88640-8 (first edition, hardback)
OCLC40408909
813/.54 21
LC ClassPS3552.A7424 S97 1999
Followed byJennifer Government 

Syrup is a 1999 novel by Max Barry. Written under the pen name Maxx Barry, the novel satirizes American consumerism and corporate marketing strategies. It was adapted into the 2013 film Syrup.

Plot

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Scat, a fresh marketing graduate, invents a new Coca-Cola product called 'Fukk'. He tries to sell his idea to the company for $3 million, but discovers his former roommate and friend Sneaky Pete has already claimed the trademark. This leads Scat to move out of their shared apartment and stay with Cindy, his on-and-off girlfriend. She eventually kicks him out, and he ends up living with 6, a marketing executive, and Tina, her film student roommate. Scat leads the summer marketing campaign for Coca-Cola and makes it a success. He then attempts to sabotage Sneaky Pete's secret project for Coca-Cola: the first ever feature-length advertising film.

Coca-Cola BlāK

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In 2006, Coca-Cola introduced a coffee-flavored soft drink called Coca-Cola BlāK, first released in France in a black can. Barry commented on the similarities of this and his novel’s fictional Coca-Cola Fukk on his blog.[1]

Release details

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  • 1999, UK, Viking Press (ISBN 0-670-88640-8), Pub date ? July 1999, hardback (First edition)
  • 2000, UK, Penguin Books (ISBN 0-14-029187-3), Pub date ? July 2000, paperback

References

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  1. ^ Barry, Max (2006-04-10). "Coca-Cola Stole My Brain". Retrieved 2008-08-22.
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  • Syrup at Max Barry's website